2012中國(上海)國際機器人展覽會展後報告

來源網絡
2012-10-04
目錄 Content
引言 Introduction
一、展會概覽 Exhibition Profile
二、展商分析 About Exhibitors
1、展商類型/構成 Exhibitors Breakdown
2、展商滿意度調查 Exhibitors Satisfaction Survey
3、展商參展目標 Target of Participation
三、觀眾分析 About Visitors
1、觀眾構成 Visitors Breakdown
2、觀眾職級和職務 Position Classification of Visitors
3、觀眾意向 Visitors Intention
四、展商和觀眾評價 Comment from Exhibitors and Visitors
1、展商感言 Exhibitor’s Testimonials
2、觀眾感言 Visitor’s Testimonials

引言 Introduction
機器人是一種整合了控製論、機械、計算機、材料和仿生學的高科技產物,作為一種高度自動化、智能化設備,機器人在國民經濟各領域的用途重要而廣泛。工業機器人及其自動化成套設備的擁有量和水平是衡量一個國家製造業綜合實力的重要標誌。
The robot is a high-tech product integrating cybernetics, machinery, computers, materials and bionics. As an equipment of high automation and intellectualization, it is important and extensively used in every field of national economy. The number of ownership and level of industrial robots and its complete sets of equipment are vital signs to measure the comprehensive strength of a country’s manufacturing industry.
中國機器人研究起步於上世紀70年代,在國家“七•五”科技攻關計劃中工業機器人被列入了發展計劃, 90年代的“863計劃”確定了特種機器人與工業機器人並重的發展方針,開發了7種工業機器人係列產品,102種特種機器人。到90年代末,中國已建立了9個機器人產業化基地和7個科研基地。然而中國機器人產業水平還很低下,無論在研發、生產還是應用方麵,和世界水平相比,還有很大差距,我國目前應用於工業領域的機器人大多為進口;在智能機器人領域,我國取得了一些進展,但綜合實力仍遠不如發達國家。
The study of China’s robots started in the 1970’s and the industrial robot was listed in the development plan of national Seventh Five-year technological plan. The development policy that special robots are as important as industrial robots was determined in 863 project in the 90’s, which invented seven series industrial robot products and 102 kinds of special robots. China has set up nine robot industrialization foundation and seven scientific research foundation until the end of the 90’s. While the level of china robot industry is lower than world’s level and there is a great difference whether in R&D, production and application. Currently, most of china’s robots used in industries are imported from foreign countries. Although we have made some progress in the field of intellectual robots, our comprehensive strength is still lower than the one of developed countries.
2009年國務院提出了發展戰略性新興產業的構想,2011年,工信部正式發布智能製造裝備產業規劃。作為智能製造裝備的重要組成部分,機器人產業將迎來戰略性發展契機。
In 2009, the State Council has put forward the idea of developing new strategic industry. And in 2011, the Ministry of Industry and Information Technology of the People’s Republic of China has formally issued the intellectual manufacturing equipment industry plan. Robots, as an important part of intellectual manufacturing equipment, will embrace a strategic development opportunity.
為迎頭趕上機器人產業的國際先進水平,推動我國機器人產業的健康快速發展,中國機械工業聯合會與上海東博展覽有限公司於2012年7月3日至6日共同舉辦了“2012中國(上海)國際機器人展覽會暨2012中國機器人產業推進大會”,旨在通過搭建產業、科研和技術交流平台,增進機器人產業領域交流合作,推動裝備製造企業進入這一新興產業,為我國國民經濟各領域大規模應用機器人做好充分準備。
To keep pace with international advanced level of the robot industry and promote sound and rapid development of China’s robot industry, China Machinery Industry Federation (CMIF) and EASTPO Exhibition Co., Ltd together held “2012 China (Shanghai) International Robot Show & 2012 China Robot Industry Promotion Conference”, aiming at promoting exchange and cooperation in robot industry by building up a platform for industries, scientific research and technological exchange and facilitating equipment manufacturing enterprises to enter the new industry and fully preparing for the application of robots on a large scale in each field of national economy.

一、展會概覽 Exhibition Profile

本屆展會展出總麵積共計6000M2,共有來自中國、美國、德國、意大利、瑞士、日本、法國、韓國等國家和地區的近百家展商參加了本屆展會;國內外知名企業如發那科、ABB、KUKA、沈陽新鬆、廣州數控、德國倍福、那智不二越、東芝、埃夫特工業機器人公司、阿爾德巴蘭、上海未來夥伴機器人有限公司、紫光優藍,重慶金山等踴躍參展,充分展示目前國內外機器人領域的技術發展和創新產品,是目前國內水平最高,規模最大,專業化程度最高的機器人專業展。
CIROS 2012 covered an area of 6000M² and up to 100 exhibitors from various countries and regions attended, such as China, the United States, Germany, Italy, Switzerland, Japan, France and Korea etc. Famous enterprises at home and abroad took an active part in the show such as FANUC, ABB, KUKA, SIASUN, GSK, BECKHOFF, NACHI, TOSHIBA, EFORT, ALDEBARAN, Shanghai Future Partner Robot Co., Ltd, UNISROBO and JINSHAN SCIENCE&TECHNOLOGY and so on. They have shown overseas and domestic technological development and innovative products in robot field, which makes CIROS show the biggest, most professional and with the highest level at the present in China.
展出的展品,包括工業機器人和服務型機器人兩大類,涵蓋機器人產業的眾多領域:麵向工業領域的多關節機械手、機械臂或多自由度機器人,如用於焊接、塗裝、上下料搬運作業機器人;用於非製造業並服務於人類的各種智能機器人,如家庭服務機器人、排爆機器人、教育娛樂型機器人、軍用機器人、農業機器人,以及各類伺服係統、控製係統、軟件等。
The exhibits included industrial and service robots covering many areas of robot industry: multi-joint robots, mechanical arms or multi-degree of freedom of robots, robots for welding, painting and up-down material handling; various intellectual robots of non-manufacturing industry serving human beings like family service robots, explosive-handling robots, education and amusement robots, military robots, agricultural robots and all kinds of servo, control systems, software etc.
就數量而言,在本屆展會所展出的機器人中,工業機器人占了大部分,ABB、發那科、廣州數控、那智不二越、埃夫特等展商都各自把代表當今工業機器人先進水平的產品展示與眾。從展出的工業機器人來看,視覺識別、觸覺等功能在展出的工業機器人中已相當普遍,定位精度、運動速度、最大載荷等各項技術指標均給人留下深刻印象。
In terms of quantity, industrial robots were the majority of all displayed robots. Exhibitors like ABB, FANUC, GSK, NACHI and EFORT etc showed visitors their products which represented the advanced level of industrial robots. Seeing from the industrial robots, visual identity and tactile function and other functions have been fairly universal and technical indexes like location accuracy, velocity, maximum load and etc all leave visitors a deep impression.
在智能機器人方麵,阿爾德巴蘭展出的具有視覺、觸覺和聽覺的機器人別具一格;北京紫光優藍的“愛樂優”家庭機器人具備語音識別、器官感應、目標識別、環境感知、行為決策等多種功能;上海交大展出的排爆機器人,越障、爬梯靈活自如;還有如上海未來夥伴機器人公司的便攜式排爆機器人、東北石油學院的用於教學的四足、六足機器人、上海太敬集團的機器人舞蹈等,也顯示了在各個應用領域的實用價值。
In intellectual robots, robots with vision, tactile and hearing showed by ALDEBARAN are unique; the family robots “ILU” of UNISROBO are possessed with many kinds of functions like speech recognition, organ induction, target recognition, environment perception, behavioral decision and so on; the explosive-handling robots showed by Shanghai Jiaotong University are flexible to get over obstacles and climb stairs; also the portable explosive-handling robots of Shanghai Future Partner Robot Co., Ltd; four-feet and six-feet robots for teaching showed by Northeast Institute of Petroleum and robot dancing performance showed by TAIJING and so on. All these have shown practical values in every application field.
展會期間,主辦方還舉行了“2012中國機器人產業推進大會”,這場在今後很長一段時間裏將對中國機器人產業產生重要影響的大會上,包括國家科學技術部原副部長馬頌德、國家工業和信息化部裝備產業司副巡視員李本建、中國機械工業聯合會執行副會長蔡惟慈、中國機械工業聯合會執行副會長宋曉剛、國家863計劃機器人技術主題專家組組長王田苗等領導出席本次大會,並作重要講話;日本機器人學會副會長小平紀生、北京機械工業自動化研究所副總工程師吳桐、上海高威科總經理田勁鬆等嘉賓在會上做精彩演講;他們就機器人產業的現狀、存在問題、發展前景等話題分別作專題演講。與會代表們就中國在機器人產業研究方麵的政策取向、推動機器人產業發展方麵的政策解讀,以及中國機器人發展戰略、產業現狀及發展規劃、機器人功能部件的發展趨勢等一係列話題,做了深入而廣泛的交流與探討。
During the CIROS show, the organizer also held “2012 China Robot Industry Promotion Conference”, which will exert a vital effect on China robot industry for a long time in the future. It was input from many leaders including former vice minister of the Ministry of Science and Technology, Ma Songde; vice inspector of Equipment Industry Department of Industry and Information Technology Ministry, Li Benjian; vice executive president of China Machinery Industry Federation, Cai Weici and Song Xiaogang; the leader of the expert group of robot technology theme of National 863 Project, Wang Tianmiao; vice president of Japan Robot Society; associate general engineer of Beijing Research Institute For Automation Of Machinery Industry, Wu Tong; general manager of Shanghai GO-WELL, Tian Jingsong and so on. They all delivered a speech on subjects about robot industry’s current situation, problems and development prospect. The representatives made deep and extensive exchange and discussion about a series of topics on China’s policy direction in the study of robotics, the policy interpretation in promoting the development of robot industry, China robot development strategy, the industry’s situation, and future plan, the development trend towards robotic functional components and so on.
本屆中國(上海)國際機器人展與素享盛名的上海國際機床展(第14屆)同期同地舉行,彰顯出機器人產業作為高端裝備製造業的一個重要組成部分,對未來整個戰略性新興產業所具有的獨特地位與作用,並與第14屆上海國際機床展一起,達到了預期目標,取得圓滿成功。
CIROS 2012 is held concurrently with famous Shanghai International Machine Tool Fair (14th session) at the same place, which demonstrates that the robot industry enjoys a unique status and plays a unique role in the new future strategic industry as an important part of high-end equipment manufacturing industry. The CIROS show has reached the expected goal as well as the EASTPO show and was a complete success.
二、展商分析 About Exhibitors
參加本屆中國(上海)國際機器人展覽會的共有來自美國、德國、瑞士、日本、法國、韓國等國家和地區的25家境外展商,以及國內各省市自治區的57家國內展商。
25 overseas exhibitors from various countries and regions such as the United States、Germany, Switzerland, Japan, France and Korea etc and 57 domestic exhibitors from China’s provinces.

1、工業機器人廠商和服務型機器人廠商以及零部件廠商的構成
Breakdown of Industrial Robots, Service Robots and Components Manufacturers
本屆展會共有82家展商參展,其中工業機器人展商51,占比62%;服務型機器人廠商22家,占比27%;零部件和軟件等廠商9家,占比11%。展品範圍覆蓋了機器人產業的整個產業鏈。
82 exhibitors has participated in CIROS 2012, among which there are 51 industrial robots manufacturers, accounting for 62% of the whole exhibitors, 22 service robots manufacturers, accounting for 27% of the whole exhibitors, 9 manufacturers of components, software and others, accounting for 11% of the whole exhibitors. The whole chain of the robot industry was involved in the exhibits.
2、展商滿意度調查 Exhibitors Satisfaction Survey

據主辦方對參展企業所作的調查,98.7%的展商對本屆中國(上海)國際機器人展表示滿意,其中67.8%的展商表示非常滿意;96.8%的展商對到其展位的觀眾質量表示滿意,其中56.4%的展商表示非常滿意;96.3%的展商對到其展位的觀眾數量表示滿意,其中34.8%表示非常滿意;91.5%的展商表示將參加下一屆中國(上海)國際機器人展覽會。
According to the survey on exhibitors conducted by the organizer, 98.7% of the exhibitors are satisfied with the CIROS show, among which 67.8% of the exhibitors are very satisfied; 96.8% of the exhibitors are satisfied with the quality of visitors and 56.4% are very satisfied; 96.3% of the exhibitors are satisfied with the quantity of visitors and 34.8% are very satisfied; 91.5% the exhibitors will participate in CIROS 2013.
3、展商參展目標 Target of Participation

據主辦方對參展商的調查顯示,有70%以上的展商對參展本屆機器人展的目標明確,即以各用戶行業企業為目標,開發新的市場,並獲得行業重要信息;其次是為了尋找新的合作夥伴如代理商和分銷商;有22.7%的展商表示是服務於現有市場客戶;有43.9%的展商推出了新產品,或改進型產品。
The survey shows that over 70% of the exhibitors have definite targets with the CIROS show. That is to aim at the user industries and enterprises, develop new markets and get important industry’s news. Others may seek new cooperative partners such as agents and distributors. And 22.7% of the exhibitors want to keep relationship with existing customer and 43.9% of the exhibitors release new products or improved products.

三、觀眾分析 About Visitors
1、觀眾構成 Visitors Breakdown

本屆展會觀眾共計20200餘人次,分別來自工業自動化、機械加工、汽車製造、造船及海洋工程、航空航天、醫療器械等用戶領域;其中海外觀眾2200餘人次,占10.9%,國內觀眾18000人次,占89.1%。
CIROS 2012 has attracted over 20,200 visitors from industrial automation, mechanical processing, auto-manufacturing, shipbuilding and ocean engineering, aerospace, medical machinery etc. Among which, 2200 are overseas visitors, accounting for 10.9% of the visitors and 18,000 are domestic visitors, accounting for 89.1% of the visitors.
2、觀眾職級和職務 Position Classification of Visitors

統計顯示,21.7%的觀眾來自企業決策層,60.4 %的觀眾來自企業中層,餘為一般觀眾;從觀眾在其單位中所屬的部門看,41%的觀眾屬企業研發部門,11%的觀眾從事市場營銷,26%來自企業的采購部門。
Statistic shows that 21.7% of the visitors are from decision-making management of enterprises, 60.4% are mid-level managers, the others are ordinary visitors; according to the department in company of visitors, 41% of the visitors are from R&D dept, 11% from marketing dept and 26% from purchasing dept.
3、觀眾意向 Visitors Intention

調查顯示,有41%的專業觀眾與展商達成了合作意向(包括采購、代理、分銷等),有55%的觀眾表示將與有關展商進一步聯係、洽談。有95%的觀眾表示將參觀下屆展會。
The survey shows that 41% of the visitors have reached deals with exhibitors (including purchasing, agency and distributors) while 55% of the visitors will make further contact and negotiation with relevant exhibitors. And 95% of the visitors will visit CIROS 2013.

四、展商和觀眾評價 Comment from Exhibitors and Visitors
1、展商感言 Exhibitor’s Testimonials
那智不二越株式會社高級工程師劉曉東:我們參展的目的無非是宣傳企業、樹立品牌形象和拓展市場,對本屆國際機器人展的評價總體滿意,在觀眾組織、廣告宣傳等方麵做得很好。對觀眾的數量和質量也很滿意,超出了我們的預期。
Liu XiaodongSenior Engineer of NACHI
Our purpose is nothing but to publicize the enterprise, establish brand image and expand the market. Totally, we are satisfied with the CIROS show. The organizing of visitors, advertisements and other items of work are well done. The quantity and quality of visitors are better than we have expected.
上海東芝機械有限公司銷售主管胡誌偉:我們是日資企業,首次參加中國(上海)國際機器人展覽會,覺得這個展會辦得不錯,觀眾數量超出我們的預期,其中許多都是專業觀眾,我們對主辦方的組織、現場服務感到滿意。今後我們還會參加這個展會。
Hu ZhiweiSales Executive of TOSHIBA MACHINE
We are the Japanese enterprise. We think the show is good at the first presence. The number of visitors is more than we have expected and many of them are the professional ones. We are satisfied with the organization and on-site service and will continue to participate in CIROS show.
阿爾帕機器人(深圳)有限公司市場經理劉成軍:我們參加本屆機器人展會,覺得效果不錯,觀眾挺多,其中專業觀眾也很有專業水準,明年我們還將繼續參展。
Liu ChengjunMarketing Manager of ALPHA ROBOTICS
We have got very good results on CIROS show. There are many visitors and we are satisfied with professional visitors. We will participate in CIROS 2013.
廣州數控銷售主管劉萍:今年是首屆上海國際機器人展,辦得不錯,觀眾人流超出我們預期,也有達成成交或合作意向的,我們將會繼續參加這個展會。
Liu PingSales Executive of GSK
CIROS show is held for the first time this year and very good. Visitors are more than our expectation. During the show, we have reached some deals and cooperation intention with visitors.
北京紫光優藍機器人技術有限公司市場經理王金平:這個展會辦得挺好,工作人員專業熱情,觀眾也組織的到位,我們還會繼續參展。
Wang JinpingMarketing Manager of UNISROBO
The show is good and visitors are organized well and staff is professional and enthusiastic. We will continue to participate in CIROS show.

2、觀眾感言 Visitor’s Testimonials
廣汽豐田汽車有限公司工程師葉濤:我們在生產線上用機器人比較多,看了本屆中國(上海)國際機器人展感覺不錯,得到不少寶貴信息,也與一些展商進行了溝通,對我們采購的決策很有幫助,明年我們還會來觀展。
Ye taoEngineer of TOYOTA
We use robots more on our production line. We feel good about the CIROS show. And we get much valuable information and communicate with some exhibitors, which is of good help to our decision for purchasing. We will come to visit the show next year.
國家電網公司運行分公司上海管理處主任屈萬一:我參觀了本屆上海國際機器人展,感覺不錯,不論是展商還是展品,都有一定的代表性和先進性。我們電網方麵將來也會用到機器人來進行作業,我們會繼續關注這個展會。
Qu WanyiDirector of STATE GRID Shanghai Administration
I visit the CIROS show this year and feel very good. Whether the exhibitors or exhibits are representative and advanced. We will use robots in the operation of power grid in the future. We will still pay attention to CIROS show.
上海大眾 聯合技術中心電器工程師孫道旺:我們單位一共去了五個人參觀本屆機器人展,感覺不錯,展商和展品都很好,對設備采購決策、信息收集都很有幫助。
Sun DaowangElectrical Engineer of SHANGHAI VOLKSWAGEN
Five of our staff have gone to the CIROS show and feel very good. Exhibitors and exhibits are both excellent. The show is helpful for us to make decision on purchasing equipment and collect information.
中國電信股份有限公司上海研究院高級工程師林毅:看了這個展會,覺得很好,尤其是工業機器人,展品有世界先進水平,與一些展商進行洽談,有收獲。稍感遺憾的是家庭服務型機器人展品少了些。我們會密切關注這個展會。
Lin YiSenior Engineer of Shanghai Institute of CHINA TELECOM
I feel very good about the show especially industrial robots. Exhibits have reached advanced world level. We have negotiated with some exhibitors and it is fruitful. It is a little regret that family service robots are much less than the others. We will pay close attention to CIROS show.
一汽轎車股份有限公司項目主管王子欣:本屆機器人展組織、現場管理工作有序,做得很好,我們一汽在生產線上機器人用得也比較多,主要用在焊接、裝配、塗膠等工作場合,主要是進口機器人。我們會繼續關注這個展會,多接觸客戶、多了解行情。
Wang ZixinProject Executive of FAW CAR CO., LTD.
The CIROS show is well organized and work of on-site management is perfectly in order. We use many robots on production lines mainly the imported robots in welding, assembling, gluing and so on. We will continue to visit the show to contact more customers and know more information about the market.


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